Strategy & Planning

Starting off on the Right Foot
Strategy: A plan of action intended to accomplish a specific goal.

We believe that strategy and planning are key to a successful marketing initiative – whether you are launching a new product or simply updating your web site. From initial positioning through differentiation and messaging – we’ve developed a unique process that is ideal for startups and other companies that need to get things done ‘yesterday’.

Fast and focused, yet thorough, our strategic services are designed to codify your knowledge about your market and your customers, distilling a succinct definition of your value proposition.

The Right Message
Every communications tool you create – web site, presentation, demo – needs to present the right story for your audience.

At Ariel Marketing, we analyze your company’s position in the marketplace, developing messages that clearly highlight your unique competitive advantages. Then, we provide you with a concise messaging platform that features the key definitions and boilerplate descriptions that can be used as the basis for a wide variety of marketing and sales tools.

Planning and Project Management
We work with our clients to analyze short and long-term sales objectives, creating an effective marketing plan. Using a tested methodology, we help you rapidly translate business goals into a concrete set of programs, deliverables and priorities for execution.

Our Marketing Strategy and Planning services include:

• Brand development
• Positioning and messaging
• Marketing plans
• Competitive analysis
• Market research
• Market and product requirements definition